SALES PERSON

About this role

Key responsibilities

• Sales and Business Development: Identify and pursue new sales opportunities to grow the customer base and increase revenue. Product Knowledge: Develop a strong understanding of the company's products and services, including their features, benefits, pricing, and competitive advantages. Customer Acquisition: Prospect for new customers through cold calling, referrals, networking, field visits, online platforms, and other sales channels. Product Promotion: Present, demonstrate, and explain products or services to prospective customers in a persuasive and professional manner. Sales Targets: Achieve monthly, quarterly, and annual sales targets as assigned by management. Client Relationship Management: Build and maintain long-term relationships with customers to encourage repeat business and referrals. Market Research: Monitor market trends, customer preferences, competitor activities, and emerging business opportunities. Negotiation and Closing: Prepare quotations, negotiate prices within approved limits, handle objections, and close sales. Follow-ups: Maintain regular communication with prospective and existing customers to convert leads into sales. Sales Reporting: Prepare accurate reports on sales activities, customer feedback, leads, conversions, and revenue performance. Customer Service: Address customer enquiries, resolve complaints professionally, and ensure customer satisfaction. Sales Administration: Maintain updated customer databases, sales records, and relevant documentation.

Requirements

• A minimum of 3–5 years of proven experience in sales, business development, or a related commercial role. Demonstrable experience in selling products or services and meeting established sales targets. Experience in prospecting, lead generation, client presentations, negotiation, and closing sales. A track record of acquiring new customers and maintaining existing client relationships. Experience in the company's specific industry or in selling similar products will be an added advantage.

Qualifications

• A certificate, diploma or bachelor's degree in Sales and Marketing, Business Administration, Business Management, or a related field. KCSE C and above A professional qualification or certification in sales, marketing, or customer relationship management will be an added advantage. Strong knowledge of sales principles, product marketing, and customer acquisition techniques. Computer literacy, including proficiency in Microsoft Word, Excel, email, and customer relationship management (CRM) systems. Additional training in negotiation, customer service, or digital marketing will be an advantage.

Required skills